Japanese Fashion Ato 2012 S/S Collection

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day, TokyoFashion.com’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Tuesday, October 18th, Japanese label Ato showcased their 2012 Spring/Summer collection on the runway at Tokyo Midtown.

Japanese designer Ato Matsumoto founded his eponymous brand in 1993, opening his flagship Minami-Aoyama shop the same year. He held his first Tokyo show for the ato brand in 1994. In 2000, he presented his collection in Paris for the first time. The ato brand grew increasingly more popular (and available) outside of Japan in the following years. Celebrities such as Kanye West were seen wearing ato shoes, making the brand known in the sneaker culture. Primarily known as a menswear label, the ato women’s collection debuted in Tokyo in 2003.



The Ato 2012 S/S “chic” collection shown at Japan Fashion Week featured plenty of the wearable well-cut streetwear that designer Ato Matsumoto is known for. The collection included both menswear and womenswear, and featured blazers with military accents and long slim double breasted coats. Most models were wearing gladiator type sandals. There wasn’t anything shocking, but the collection was solid and should definitely appeal to existing customers of the brand as well as fans of Japanese streetwear (both in Japan and abroad).
http://www.nextnewfashion.net/ato-2012-ss-collection/